B2B SaaS Company, Tampa, B2B SaaS · Revenue operations, 40% drop in cost per qualified lead.
A Tampa-based B2B SaaS team needed warm prospects in front of senior reps faster than their MQL queue allowed. We shipped a radstart in three weeks: an inbound qualification workflow that scores, enriches, and routes leads in under four minutes.
4 min
Lead-to-rep routing time
−40%
Cost per qualified lead
3 wks
Start to production
The state of the business before
Inbound leads sat in a shared queue for hours before a human triaged them. Senior reps were spending half their day disqualifying poor-fit prospects rather than selling.
The specific workflow and the named platforms
A qualification agent enriches each inbound lead against the firmographic profile, scores fit and intent, drafts a tailored first-touch note, and routes warm prospects directly to the right senior rep with full context.
Quantified against the baseline
Routing time dropped from hours to under four minutes. Cost per qualified lead fell 40% in the first month as senior reps stopped triaging low-fit traffic. Pipeline coverage improved without adding headcount.
We were skeptical of the three-week promise, but the radstart delivered. The lead-qualification workflow routes warm prospects to our senior reps inside four minutes. Our cost per qualified lead dropped 40 percent in the first month.